Adelaide Premier: Australian Golf Was 'Neglected' Before LIV Golf's Arrival
Adelaide's Premier Peter Malinauskas highlighted two key reasons for LIV Golf's remarkable success in Australia during a press conference at The Grange Golf Club.
First, he pointed out that Australian golf had been historically underserved by international investors, despite the country's deep sporting culture. The opportunity to see world-class players like Brooks Koepka compete locally was previously "seen as a fantasy" for Australian golf fans.
Second, Malinauskas emphasized how LIV Golf's format aligns with Australian culture. The tournament's relaxed atmosphere, featuring music and convenient access to star players, resonates with the country's egalitarian nature.
Three speakers on illuminated stage
The event has become so popular that Malinauskas claims it's now "on people's bucket lists" alongside traditional Australian sporting events like the AFL grand final.
Large crowd at outdoor festival
While Australia currently hosts other major tournaments like the Australian PGA Championship and Australian Open, international player participation has been limited by travel complications and high tax rates.
Man triumphantly holds golden trophy
Looking ahead, LIV Golf's contract with Adelaide runs until 2026. While other jurisdictions have shown interest in hosting events, LIV Golf CEO Scott O'Neil expressed the organization's intention to maintain its presence in Adelaide, citing the city's exceptional leadership, world-class facilities, and hospitality.
Three speakers at discussion panel
The 2025 tournament is scheduled for mid-February, with expectations of surpassing last year's attendance of nearly 100,000 fans. The event's continued success highlights Australia's growing importance in the global professional golf landscape.