Bryan Brothers Follow Grant Horvat, Become Owners in Takomo Golf
Finnish golf club manufacturer Takomo Golf has expanded its social media presence by bringing the Bryan Brothers on board as both shareholders and brand ambassadors, joining content creator Grant Horvat in similar ownership deals.
Two golfers on course standing
PGA Tour winner Wesley Bryan, who has been using Takomo irons for the past year, along with his brother George, will now use Takomo clubs exclusively in their content creation and competitive play. This follows the company's innovative approach of offering content creators ownership stakes rather than traditional sponsorship deals.
The partnership leverages the Bryan Bros' substantial YouTube following of 505,000 subscribers, alongside Horvat's nearly 1 million subscribers, to expand Takomo's market reach. Wesley Bryan will also contribute to product development, including consultation on new wedge designs scheduled for release in 2025.
"After a very successful competitive year using Takomos, I am excited to continue to represent a brand committed to high quality and accessibility," said Wesley Bryan.
Takomo CEO Sebastian Haapahovi emphasized the changing landscape of golf: "The way people engage with the game, get introduced to it and even buy their clubs is changing. Grant Horvat and the Bryan Bros have been at the forefront of this transformation, bringing new energy and accessibility to golf."
This strategic move aligns with the growing influence of content creators in golf, as evidenced by the PGA Tour's announcement of a Creator Series for 2025. Takomo's innovative ownership model aims to capitalize on this trend while maintaining its mission of making golf more accessible to new players.
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