January Transfer News: Max Homa Headlines Cobra Puma Golf Move in Major Equipment Shake-up
The 2025 golf season has kicked off with several major equipment and apparel deals announced in the January transfer window.
Max Homa headlines the moves, departing from Titleist after nearly a decade to join Cobra Puma Golf. The six-time PGA Tour winner will use Cobra's new DS-Adapt LS driver and full bag while wearing Puma footwear and Lululemon apparel.
Golfer silhouette with club and bag
Other notable transfers include:
Christiaan Bezuidenhout
- Appears to have switched to PXG equipment and apparel
- Still using Odyssey putter
- No official announcement yet
Golfer in blue swinging club
Akshay Bhatia
- Signed with Travis Mathew for apparel and footwear
- Leaves Greyson after strong 2024 season with two PGA Tour wins
Man posing in golf clothing
Viktor Hovland
- Extended partnership with J Lindeberg for three more years
- Continues as brand's leading golf ambassador since 2019
Man wearing black and white shirt
Matthieu Pavon
- Joins J Lindeberg on multi-year deal
- Previously wore Ping apparel
- First PGA Tour win and US Open top-5 in 2024
Golfer in dark polo
More signings are expected as the DP World Tour and LPGA Tour seasons begin later this month.