Justin Thomas Urges PGA Tour Players To Embrace Increased TV Interaction For Enhanced Fan Experience
Justin Thomas has penned a memo to PGA Tour players advocating for increased cooperation with TV broadcasters to enhance the viewing experience. In his letter, Thomas emphasizes how greater player access and insight can significantly improve golf broadcasts.
Key points from Thomas's memo:
- Players should be more open to pre-round interviews, mid-round interviews, wearing microphones, and sharing equipment/swing changes
- Recent survey shows "on-course personality" is the top interest driver for young fans (18-34)
- Thomas acknowledges his own past reluctance but has changed his perspective after seeing the positive impact of behind-the-scenes access in other sports
- The initiative aims to attract younger viewers and make golf more engaging for fans
Golfer hitting ball with driver
Thomas writes: "We're incredibly lucky to have many passionate people tuning in to watch us every week, but let's be honest—this game can feel a little distant at times." He believes more player engagement with broadcasters NBC, CBS, and ESPN can improve telecasts significantly.
Golfer and caddie on course
The DP World Tour has already implemented on-course interviews, with PGA Tour players like Max Homa, Rory McIlroy, and Collin Morikawa participating in walk-and-talk interviews during rounds.
Thomas concludes that greater collaboration between players and broadcasters will benefit both parties: "The more we work with NBC/CBS/ESPN, the more they should be able to work with us. I'm sure many of us feel the telecasts can be better, so let's help them do that."