LIV Golf Secures Major Free-to-Air TV Deal with ITV for 2025 Season
LIV Golf has secured a major broadcast partnership with ITV to air their 2025 season on free-to-air television in the United Kingdom. Starting from the second round of the Riyadh season opener, coverage will be available primarily through ITV's streaming platform ITVX, with additional live broadcasts on ITV4 and ITV1.
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The deal includes a weekly highlights show on ITV4 and follows similar broadcasting agreements with FOX Sports in the USA, Coupang Play in South Korea, and Movistar Plus+ in Spain.
Ron Wechsler, LIV Golf's SVP of broadcast partnerships and programming strategy, called the deal "a major milestone" in their mission to expand global reach. ITV Sport director Niall Sloane expressed excitement about bringing live golf back to UK free-to-air television.
This broadcast partnership, combined with the recent signing of popular YouTuber Rick Shiels, is expected to significantly boost LIV Golf's viewership for the 2025 season. The move represents another step in LIV Golf's strategy to establish itself as a major player in global sports broadcasting.