PGA Tour Pro Urges Circuit to Embrace YouTube Content After Tiger Woods and Horvat Collaboration
PGA Tour pro Michael Kim urges the Tour to embrace YouTube content creators after Grant Horvat's Tiger Woods collaboration announcement. The golf world has seen significant growth in social media engagement, particularly on YouTube, with content creators drawing millions of views.
golfer crouching with putter, face closeup
Recent examples showcase the potential reach:
- Horvat's upcoming Tiger Woods video
- DeChambeau's Donald Trump video (13 million views)
- Xander Schauffele vs. Bob Does Sports (500,000 views in 24 hours)
For comparison, the Tour Championship final round drew 2.7 million TV viewers, down 13% from the previous year.
YouTube subscriber counts highlight the shift:
- Rick Shiels Golf: 2.93M
- Good Good Golf: 1.72M
- Bryson DeChambeau: 1.67M
- PGA Tour: 1.52M
The PGA Tour's response includes:
- Launch of Creator Classic tournament
- Formation of Creator Council with 10 influential content creators
- Monthly meetings to develop content strategies
Woman swings golf club on course
Kim notes that YouTube success comes from editing capabilities, stating: "Do you know why YT personalities are so fun? Cuz they edit out all the boring parts haha. Can't do that in a live broadcast."
The PGA Tour's Creator Council aims to strengthen relationships with social media-focused fans while enhancing events and broadcasts, with the first meeting scheduled for this month.