Reebok Returns to Golf In Major Partnership With Bryson DeChambeau's Crusher GC
Bryson DeChambeau and his LIV Golf team, Crushers GC, have signed a long-term partnership with Reebok, marking the brand's return to golf after several years away from the sport.
Golfer walking with golf bag
The partnership will officially launch in March 2025, with DeChambeau and his team wearing Reebok apparel and footwear, including the Nano X4 Training Shoes and FloatZig 1. Future seasons will feature exclusive Reebok x Bryson DeChambeau co-branded apparel.
"I'm proud to partner with Reebok to usher in the brand's return to golf," said DeChambeau. "When looking for a partner for Crushers GC, we wanted to find a brand that aligns with our vision for golf's future and has the ability to increase visibility of the game around the world, and Reebok was the perfect fit."
This marks a significant return to golf for Reebok, who previously sponsored John Daly during his notable victories at the 1991 PGA Championship and 1995 Open Championship. The partnership represents a strategic move for both parties, combining DeChambeau's innovative approach to golf with Reebok's established sporting heritage.
The collaboration aims to push the boundaries of golf culture and increase the sport's global visibility, leveraging Reebok's history of disrupting sports culture and DeChambeau's progressive approach to the game.