Bryson DeChambeau's Ubiquitous 2024: From Major Victory to Social Media Stardom
Bryson DeChambeau made a significant impact across multiple facets of golf in 2024, combining competitive success with unprecedented social media reach.
His competitive achievements included winning his second U.S. Open at Pinehurst No. 2, where he executed a crucial 55-yard bunker shot to 4 feet on the final hole to defeat Rory McIlroy. He also finished T6 at the Masters, runner-up at the PGA Championship, and secured seven top-10 finishes on the LIV Golf tour.
Beyond tournament golf, DeChambeau's social media presence reached new heights. His YouTube series "Break 50" consistently drew over 2 million viewers per episode, with his Donald Trump collaboration reaching 13 million views. His social media following includes:
- 1.65 million YouTube subscribers (surpassing PGA Tour's channel)
- 2.2 million Instagram followers
- 1.4 million TikTok followers
His content creation spans various formats, from celebrity golf rounds with Tom Brady and Tony Romo to viral challenges like attempting a hole-in-one over his Dallas house. DeChambeau now identifies himself as a "Content Creator & Pro Golfer," reflecting his dual impact on the sport.
At LIV Golf, DeChambeau found a comfortable environment among fellow disruptors, allowing his personality to flourish. Following his U.S. Open victory, he emphasized his mission to expand golf globally through social media engagement and direct fan interaction.
While Scottie Scheffler dominated professionally in 2024, DeChambeau's influence extended beyond tournament results, making him one of golf's most impactful figures of the year through his combination of major success and media reach.