Callaway Golf and Sky Sports Golf Join Forces Ahead of 2025 Major Season
Callaway Golf and Sky Sports Golf have announced a major partnership for 2025, bringing together two of golf's leading brands. The collaboration positions Callaway as the official sponsor for several prestigious events on Sky Sports Golf across both men's and women's competitions.
Couple with golf clubs on course
The multi-platform partnership includes:
- Linear co-sponsorship of major tournaments
- Digital advertising initiatives
- Sponsorship of the weekly Sky Sports Golf podcast
- Collaborative events around key calendar moments
- Editorial opportunities
Major tournaments covered under the sponsorship:
- The Masters
- PGA Championship
- US Open
- LET & LPGA Tours
- Four of five Women's Majors (Chevron Championship, KPMG Women's PGA Championship, US Women's Open, and Evian Championship)
Additionally, Callaway will sponsor Sky's non-live content around The Open Championship to expand the tournament's reach to new audiences.
Jason Wessely, Director of Sky Sports Golf, emphasizes that this partnership aligns with Sky Sports' mission to enhance both viewing and playing experiences for fans across the UK and beyond.
Marketing Director Chris Gregg of Callaway Golf states that the partnership will:
- Bring golfers closer to major event action
- Champion equal golf opportunities
- Provide exclusive content and insider access
- Help both new and experienced golfers enjoy the game
The partnership will focus on growing audiences through content, activations, giveaways, and fan engagement, with particular emphasis on inspiring the next generation of golfers across both men's and women's games.