LIV Golf has made significant progress during its offseason, securing important TV deals and adding notable talent. However, new CEO Scott O'Neil still has several key objectives to address in 2025:

Recent achievements include:

• TV deals with FOX (USA) and ITV (UK)
• Signing young talent Tom McKibbin
• Securing a US Open qualification pathway
• Adding influencer Rick Shiels to boost online presence

Here are the main priorities still on O'Neil's agenda:

Establish Major Championship Pathways

While the USGA has created a qualification route for LIV players into the US Open, similar arrangements are needed for:

• The Masters
• PGA Championship
• The Open Championship

Restore PGA Tour Playing Privileges

Key benefits of allowing LIV players back on the PGA Tour:

• Increased brand visibility
• Enhanced legitimacy
• Easier recruitment of new talent
• Better competitive measuring stick

Enhance Team Competition Format

Improvements needed:

• Increase prize money for team events
• Add more team-focused competitions
• Make team element more prominent during tournaments
• Build stronger team identities

Resolve World Ranking Points Issue

Strategic approach:

• Reopen discussions with OWGR under new leadership
• Address format concerns
• Negotiate potential compromises
• Work alongside PGA Tour-PIF deal progress

With a more measured approach under O'Neil's leadership, these objectives appear more achievable than during LIV's initial confrontational phase.

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