LPGA's Global Rise: New Stars, Historic Venues and Record Prize Money Shape the Future
Women's golf is experiencing unprecedented growth, with the LPGA Tour evolving into a truly global powerhouse. The tour now features events across 14 U.S. states and 12 countries, attracting elite players from over 40 nations.
Prize money has reached historic heights, with $131 million available in 2024. Young stars are making their mark, including Yealimi Noh, Jeeno Thitikul, and Rose Zhang, who won her LPGA debut at the 2023 Mizuho Americas Open.
Nelly Korda has emerged as the face of women's golf, securing seven victories and Player of the Year honors in 2024. Her success extends beyond the course, with appearances at the Met Gala and in Sports Illustrated's swimsuit issue.
The tour has elevated its prestige by hosting events at legendary venues like Pebble Beach, Congressional, Baltusrol, Carnoustie, and St. Andrews. New initiatives like the Grant Thornton Invitational, pairing LPGA and PGA Tour pros, have helped showcase women's golf to broader audiences.
Despite recent leadership changes, the LPGA continues to grow. Players envision further expansion, with some hoping to match tennis's model of gender equality in professional sports. With established tournaments, increasing sponsorship, and rising stars, the LPGA Tour is positioned for continued success and broader appeal.
The tour's international diversity has become one of its greatest strengths, as noted by Andrea Lee: "I think that [diversity] is what makes us so marketable." This global representation, combined with rising purses and emerging talent, signals a bright future for women's professional golf.