PGA Tour Stars Joel Dahmen and Michael Block Join Good Good Golf In Major Apparel Deal
Good Good Golf has made significant moves in the golf apparel industry by signing several high-profile professional golfers to apparel deals. The signings include Full Swing star Joel Dahmen, 2023 PGA Championship sensation Michael Block, rookie Jon Pak, former World No.63 Beau Hossler, and Willie Mack III.
Golfers swinging clubs on green
Matt Kendrick, Founder and CEO of Good Good Golf, revealed the company's ambition to become a top-five brand in golf. The strategy involves expanding from their successful YouTube presence into the traditional golf space through PGA Tour athlete sponsorships.
These signings serve a dual purpose - elevating the brand's presence in professional golf while also creating content for their popular YouTube channel. Dahmen gained significant recognition through Netflix's Full Swing series, while Block captured widespread attention with his T15 finish at the 2023 PGA Championship, including a memorable hole-in-one alongside Rory McIlroy.
Good Good Golf, which previously announced a collaboration with Callaway in 2023, aims to establish itself as a serious contender in golf apparel while maintaining its entertainment-focused approach. The brand plans to leverage these partnerships to bridge the gap between their digital presence and traditional golf market presence.
The company's evolution from a YouTube content creator to a full-fledged golf brand represents a significant shift in the golf industry, where digital influence increasingly shapes traditional markets. All signed athletes will participate in both professional tournaments and content creation, helping Good Good Golf achieve its dual objectives of entertainment and professional credibility.