TaylorMade has acquired renowned putter craftsman Logan Olson, appointing the 27-year-old Californian as Principal Designer of Olson products. This strategic move follows several top players, including World No.1 Scottie Scheffler and Nelly Korda, successfully using his custom putters on tour.

Olson's journey to prominence began when Scottie Scheffler won the 2023 Hero World Challenge using one of his putters. Subsequently, other elite players including Nelly Korda, Collin Morikawa, and Tommy Fleetwood have incorporated Olson putters into their games.

Operating from his workshop in Fortuna, California, Olson specializes in crafting bespoke and small-batch blade putters. Under TaylorMade, he will develop a Tour Matrix of blade and mid-mallet putter heads to enhance the company's tour fitting capabilities.

Brian Bazzel, TaylorMade's VP of Product Creation, praised Olson's unique ability to merge creativity with technical precision. Olson expressed enthusiasm about joining TaylorMade, citing the company's willingness to innovate and take risks.

Olson will release his Craft Batch No. 3 putter on December 5th in the US and Canada, priced at $850. This model features a distinctive 'Flumber's Neck' design, blending traditional plumber's and flow neck elements commonly found in blade putters.

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