Golf attire should be a matter of comfort and self-expression, not rigid conformity, according to Malbon co-founder Stephen Malbon. While basic etiquette like wearing a polo shirt and tucking it in remains important, Malbon advocates for greater flexibility in golf fashion.

This perspective gained attention when brand ambassador Jason Day faced criticism for his Malbon attire at The 2024 Masters, including being asked to remove his vest during round two.

"Wear whatever the hell you want, be comfortable," says Malbon. "You don't have to dress like a tour player if you're not one. Yes, you have to wear a polo and tuck your shirt in and wear a belt. Other than that, wear what you want."

He emphasizes that clothing choices don't impact performance: "I just went to a three handicap, and what polo I wear isn't going to make me play better." The focus should be on respecting basic clubhouse rules while allowing individual style.

The criticism of Day's Masters attire represents a missed opportunity for golf's growth, according to Malbon. With The Masters drawing many casual viewers, negative reactions to diverse fashion choices could deter potential new players.

"If they're going to mock Jason Day, a former World No.1 and one of the nicest guys in the world, I probably shouldn't play golf because it's very obvious I'm not welcome there," Malbon explains, highlighting the disconnect between golf's stated aim of growing the game and its treatment of non-traditional styles.

While traditional golf fashion still has its place, Malbon believes the sport must embrace greater diversity in attire to truly welcome new players. Despite current resistance, he remains optimistic about positive change: "I think it's changing and coming around, so we just have to keep doing what we're doing and stay focused and stay positive."

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